About save.ag

save.ag is a place to find practical knowledge about regenerative agriculture — drawn from the people already teaching it well and organized so that what you need is easier to find. It's for farmers and ranchers making the transition, researchers looking for practitioner knowledge, advisors serving clients on the ground, and anyone trying to understand what regenerative means in practice.

It's built and run by one person: me, Ian Murdock. I'm not a farmer or a rancher. I'm someone who spent thirty years building systems that organize information at scale, and I've put those skills to work here, on a problem that I think matters. Save.Ag, Inc. is incorporated as a California Benefit Corporation, which means its mission is legally required to come before any profit motive.

Why this moment matters

Interest in regenerative agriculture is at an inflection point. More farmers and ranchers are looking for a way in than ever before. Researchers are building the evidence base faster than extension systems can distribute it. Advisors and consultants are being asked questions their training didn't prepare them for. And a growing number of people — professionals reconsidering what their skills are for, investors trying to understand where the land economy is going — are arriving with genuine curiosity and no obvious place to start.

That's a hopeful thing — and it's fragile. Regenerative practices only deliver on their promise when they're applied well, and applying them well takes really good advice. Someone who tries cover crops or rotational grazing or biological inputs on poor advice doesn't just lose a season. They lose faith in the whole approach.

The good advice already exists. The problem is that it's spread across more material than any one person could ever sort through, and that the tools most readily available for sorting it are not built with practitioners' interest first.

What's on the site, and where it comes from

save.ag pulls together videos, podcasts, research papers, and articles from across the regenerative ag world — nearly two hundred thousand sources in all, broken down into more than three hundred thousand smaller pieces of practical knowledge. The teaching on save.ag comes from practitioners — working farmers and ranchers, researchers, and educators who've spent careers learning what works on the ground. My job is to organize their work so you can find it. I don't tell the regenerative ag story. The people who know how to tell it do.

Each piece is tied to its original source, so when you read something on save.ag, you can see who said it — the farmer explaining why no-till changed their operation, the researcher who ran the trial, the extension agent who's seen it work across hundreds of farms. The goal is to get you to the best teachers, not to stand between you and them.

I use software to do the heavy lifting of sorting through that much material — there's no way one person could read and watch it all by hand. The software scores each piece on whether it's clear, specific, backed by evidence, and useful in practice. Material that doesn't clear the bar doesn't make it onto the site. Decisions about what kinds of sources to include, what to leave out, and how to present what's left are mine.

How save.ag pays for itself

save.ag does not take advertising. It does not take sponsorship from seed companies, input suppliers, equipment makers, retailers, or industry groups. There are no affiliate links, and nothing on the site is paid placement. Save.Ag, Inc. is a California Benefit Corporation — a kind of company that's legally required to keep its mission first, ahead of any profit motive.

That still leaves the question of how the lights stay on. The answer is a paid option for personalization.

Anyone can use save.ag to ask any question, free, and get a full answer with the same source material a paying user would see. A paid subscription adds the system knowing your context — your climate, your operation, your research focus, your domain, what practices you're working with — not so it can be sold to anyone else, but so that every answer you get is tailored to your specific situation.

The principle I've tried to build from: a subscription adds continuity and curation, not access to knowledge. Anyone who uses save.ag gets a complete answer. What a subscription adds is the system holding your context in mind — your climate, your soil, your terrain, what you raise, what you're researching, what your clients need — so the next question picks up where the last one left off. A subscription also includes a personalized digest — delivered at an interval you choose — that surfaces new additions to the knowledge base matched to your situation. Each issue is drawn from the highest-scoring material added since your last delivery, filtered to your practices, species, terrain, and research focus. Not a broadcast newsletter, but a report assembled specifically for you. Personal information you share with save.ag is used only to improve your own results — never sold, never shared with third parties, never used to influence what other users see. You can read the full commitments in the privacy policy.

The principle behind who has access: people who depend on regenerative agriculture for their livelihood shouldn't have to pay for a knowledge resource built around that livelihood. Access to what's on the site is and will stay free. A subscription adds continuity, not a gate.

Why I built it

I came to this out of hope — for what regenerative agriculture can do, and for what it could mean if the practical knowledge were easier to find.

The knowledge is out there. It's in the talks practitioners give at conferences, the podcasts they record between fields, the field days they host on their own ground, the research papers buried in journals, and the practical write-ups scattered across hundreds of agricultural websites. The problem isn't that the knowledge is missing. The problem is that it's spread across more material than any one person could ever sort through.

I use the skills I have to make sure the people who can tell it are the ones doing the teaching, and that nothing is sitting between them and you.

I'd describe myself as a Jack of all trades and a master of some. The work I've enjoyed most has always been learning, and a knowledge platform turned out to be the natural project for someone whose central preoccupation is making sure other people get to learn from the best teachers available.

— Ian Murdock

Last Updated

This page was last updated on June 4, 2026.